Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
Year of publication: |
2013
|
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Authors: | Tzoulia, Eleni |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 36-56
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Subject: | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Cause-related marketing | Datenschutz | Data protection | Verbraucherschutz | Consumer protection | Unlauterer Wettbewerb | Unfair competition | EU-Staaten | EU countries |
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