Legends in marketing : a review of Shelby D. Hunt's volumes
Shelby D. Hunt and Shannon B. Rinaldo
Year of publication: |
2011
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Authors: | Hunt, Shelby D. ; Rinaldo, Shannon B. |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 8.2011, p. 43-85
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