Legitimately luxurious : creating authentic luxury brands
Year of publication: |
2022
|
---|---|
Authors: | Goldstein, Guy A. ; Carpenter, Gregory S. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 5, p. 631-642
|
Subject: | Brand authenticity | Brand heritage | Brand legitimacy | Luxury brands | Luxury goods | Luxusgüter | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
-
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael, (2016)
-
Expressing herself through brands : the Arab woman's perspective
Alserhan, Baker Ahmad, (2015)
-
Online behaviour of luxury fashion brand advocates
Parrott, Guy, (2015)
- More ...
-
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S., (2009)
-
Carpenter, Gregory S., (2005)
-
Brand strategy for business markets
Anderson, James C., (2005)
- More ...