Leisure marketing : a global perspective
Susan Horner; John Swarbrooke
| Year of publication: |
c 2005
|
|---|---|
| Authors: | Horner, Susan ; Swarbrooke, John |
| Publisher: |
Amsterdam [u.a.] : Elsevier Butterworth-Heinemann |
| Subject: | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Freizeit | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 412 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-7506-5550-X |
| Classification: | Marketing ; Erholung, Tourismus: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783656