Les arbitrages budgétaires des consommateurs : bilan critique des connaissances et perspectives de recherche

This article aims at discussing the various dimensions of budget allocation decisions made by households. We review the main research published on that topic and present a conceptual typology of allocation choices at different levels (activities, product categories, brand tiers…). Then, we make suggestions to carry out further research in this area, including a better understanding of the budget allocation process. In this paper, our ultimate goal is to place the topic of budget allocation choices onto the collective agenda of marketing academics.