Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Joseph Kaswengi
| Year of publication: |
2015
|
|---|---|
| Authors: | Kaswengi, Joseph |
| Published in: |
Economies et sociétés ; 49,3. - Paris : Presses de l'ISMÉA. - 2015, p. 501-521
|
| Subject: | Marketingmanagement | Marketing management | Handelsmarke | Store brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | French |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010527209