LES PARTICULARITES DU PROCESSUS DECISIONNEL Dâ€™ACHAT SUR LE MARCHE Dâ€™ASSURANCES

For understanding insurance servicesâ€™ consumer behavior, it is necessary to study the particularities of the decision-making process on the insurance market. This paper aims to present the main characteristics of the different stages of the decision-making process: from those that precede the purchase of insurance to the post purchase behavior.

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Year of publication:	2010
Authors:	MARIAN, PETRESCU ; MARIA, IONCICA ; EVA-CRISTINA, PETRESCU ; DIANA, IONCICA
Published in:	Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 1.2010, 1, p. 743-748
Publisher:	Facultatea de Ştiinţe Economice
Subject:	consumer behavior \| decision-making process \| insurance market

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Extent:	application/pdf
Type of publication:	Article
Classification:	M31 - Marketing ; G22 - Insurance; Insurance Companies
Source:	RePEc - Research Papers in Economics

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