Less is more : online consumer ratings' format affects purchase intentions and processing
Year of publication: |
September-October 2017
|
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Authors: | Kostyk, Alena ; Niculescu, Mihai ; Leonhardt, James M. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 5, p. 434-441
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Subject: | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | USA | United States |
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