Less speed more haste : the effect of crisis response speed and information strategy on the consumer-brand relationship
Year of publication: |
2023
|
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Authors: | Iveson, Abbie ; Hultman, Magnus ; Davvetas, Vasileios ; Oghazi, Pejvak |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 2, p. 391-407
|
Subject: | consumer-brand relationship | crisis communication | crisis response strategies | crisis speed | message framing |
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