Lessons from an “Oops” at consumer reports : consumers follow experts and ignore invalid information
Year of publication: |
2011
|
---|---|
Authors: | Simonsohn, Uri |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 1-12
|
Subject: | Kraftfahrzeugteile | Automotive parts | Produktinformation | Product information | Internet-Auktion | Online auction | Berichtswesen | Reporting | Marktforschung | Market research |
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