Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era : Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Year of publication: |
2016 ; 1st ed. 2016
|
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Other Persons: | Obal, Michael W. (ed.) ; Krey, Nina (ed.) ; Bushardt, Christian (ed.) |
Publisher: |
[s.l.] : Springer-Verlag |
Subject: | Marketing |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XXV, 896 p. 11 illus., 5 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-11815-4 ; 978-3-319-11814-7 |
Other identifiers: | 10.1007/978-3-319-11815-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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