Let it go : positive affect attenuates sunk cost bias by enhancing cognitive flexibility
Kyle J. Emich, Jin Seok Pyone
| Year of publication: |
October 2018
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|---|---|
| Authors: | Emich, Kyle J. ; Pyone, Jin Seok |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 4, p. 578-596
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| Subject: | Positive affect | Cognitiveflexibility | Sunk cost bias | Escalation of commitment | Consumer decision making | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Sunk Costs | Sunk costs | Entscheidung | Decision | Emotion | Experiment | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011937359