Let the music play or not : the influence of background music on consumer behavior
Year of publication: |
2012
|
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Authors: | Andersson, Pernille K. ; Kristensson, Per ; Wästlund, Erik ; Gustafsson, Anders |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 553-560
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Subject: | Konsumentenverhalten | Consumer behaviour | Werbemusik | Advertising music | Betriebsform | Retail format | Geschlecht | Gender | Elektrohandel | Electrical goods trade | Schweden | Sweden |
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