Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Year of publication: |
2022
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Authors: | Loebnitz, Natascha ; Grunert, Klaus G. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 1, p. 309-323
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Subject: | advertising image | food brand | perceived brand authenticity | perceived similarity | purchase intentions | role overload | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Werbung | Advertising | Werbewirkung | Advertising effects |
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