Leveling the Playing Field : How Campaign Advertising Can Help Non-Dominant Parties
Year of publication: |
2016
|
---|---|
Authors: | Larreguy Arbesu, Horacio |
Other Persons: | Marshall, John (contributor) ; Snyder, James M. (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Politische Partei | Political party | Minderheit | Minority | Wahlkampf | Electoral campaign | Fernsehwerbung | Television advertising | Mexiko | Mexico | Kommunalwahl | Local election |
Extent: | 1 Online-Ressource (80 p) |
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Series: | NBER Working Paper ; No. w22949 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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