Leveraging a luxury fashion brand through social media
Year of publication: |
January-April 2019
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Authors: | Romão, Maria Teresa ; Moro, Sérgio ; Rita, Paulo ; Ramos, Pedro |
Published in: |
European research on management and business economics. - Amsterdam : Elsevier B.V., ISSN 2444-8842, ZDB-ID 2855404-8. - Vol. 25.2019, 1, p. 15-22
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Subject: | Social media | Social networks | Luxury marketing | Brand image | Data mining | Social Web | Social web | Luxusgüter | Luxury goods | Markenimage | Mode | Fashion | Data Mining | Markenführung | Brand management | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2018.10.002 [DOI] hdl:10419/205783 [Handle] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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