Leveraging brand value through corporate responsibility
Year of publication: |
2014
|
---|---|
Authors: | Pakseresht, Ashkan ; Mark-Herbert, Cecilia |
Published in: |
International Journal of Sustainable Development. - Inderscience Enterprises Ltd, ISSN 0960-1406. - Vol. 17.2014, 3, p. 281-297
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | brand assessment | brand value | corporate performance | corporate responsibility | corporate social responsibility | CSR | sustainable development | sustainability | corporate values | branding |
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