Leveraging comparables for new product sales forecasting
Year of publication: |
2018
|
---|---|
Authors: | Baardman, Lennart ; Levin, Igor ; Perakis, Georgia ; Singhvi, Divya |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 12, p. 2340-2343
|
Subject: | Prognoseverfahren | Forecasting model | Absatz | Sales | Innovation | Marketingmanagement | Marketing management | Prognose | Forecast |
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