Leveraging Cultural Diversity in Emerging Markets

Cover -- Contents -- Preface -- Acknowledgments -- Chapter 1: Understanding Emerging Markets -- Chapter 2: Economic and Cultural Transformations at Emerging and Frontier Markets -- Chapter 3: Coping with Differences and Promoting Interactions -- Chapter 4: Clash of Civilizationsor Cultural Synergies? -- Chapter 5: Global Individualism -- Chapter 6: Western or Christian and Muslim or Arab Heading Toward Inevitable Conflicts: Really? -- Chapter 7: Benefiting from Cultural Synergies -- Chapter 8: Commonalities in Cultures: Fruitful Reconciliations -- Chapter 9: Emerging Markets Do Not Want to Be Like the West -- Chapter 10: The Lesser Importance of National Cultural Identities -- About the Authors -- Advance Quotes for Leveraging Cultural Diversity in Emerging Markets -- References -- Bibliography -- Index -- Ad page -- Backcover