Leveraging domestic and foreign learning to develop marketing capabilities : the case of the Chinese company Goodbaby
Francesca Checchinato, Lala Hu, Alessandra Perri and Tiziano Vescovi
| Year of publication: |
2017
|
|---|---|
| Authors: | Checchinato, Francesca ; Hu, Lala ; Perri, Alessandra ; Vescovi, Tiziano |
| Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 12.2017, 3, p. 637-655
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| Subject: | China | International marketing | Emerging market multinationals | Chinese multinational firms | Internationalization | Chinese firms | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Chinesisch | Chinese |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJoEM-04-2015-0060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773901