Leveraging the Incumbent's Advantage - When a new technology begins to transform an industry, incumbents have only three viable strategic responses, say the authors, and each is characterized by immediate or eventual integration with the parent. As evidence, they draw on several studies encompassing more than 150 companies in a variety of industries. Case illustrations include Silicon Graphics, ...
| Year of publication: |
2003
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| Authors: | Iansiti, Marco ; McFarlan, F.Warren ; Westerman, George |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2003, 4, p. 58-66
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