Leveraging intangibles : how firms can create lasting value
Alain Lapointe and Yan Cimon
| Year of publication: |
2009
|
|---|---|
| Authors: | Lapointe, Alain ; Cimon, Yan |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 30.2009, 5, p. 40-48
|
| Subject: | Betriebliche Wertschöpfung | Value creation | Wettbewerbsstrategie | Competitive strategy | Immaterielle Güter | Intangible goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923662