Leveraging return policy for price premium
Gaganpreet Singh and Neeraj Pandey
| Year of publication: |
August 2015
|
|---|---|
| Authors: | Singh, Gaganpreet ; Pandey, Neeraj |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 14.2015, 4, p. 276-292
|
| Subject: | pricing | willingness to pay | price premium | e-tailers | product return | retailing | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kapitaleinkommen | Capital income | Online-Handel | Online retailing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/rpm.2015.19 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439976