Leveraging social media in facilitating women entrepreneurs in India : a case study of Pune Ladies (PULA)
Year of publication: |
2020
|
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Authors: | Bedarkar, Madhura Manish ; Mishra, Mahima ; Khatwani, Ritesh Ashok |
Published in: |
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-8585, ZDB-ID 2587499-8. - Vol. 10.2020, 2, p. 76-90
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Subject: | Benefits Of Membership | PULA | Social Media | Women Entrepreneurship Facebook Groups | Social Web | Social web | Frauen | Women | Indien | India | Online-Marketing | Internet marketing | Unternehmer | Entrepreneurs | Weibliche Führungskräfte | Women managers |
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