Leveraging spectator emotion : a review and conceptual framework for marketing health behaviors in elite sports
Year of publication: |
2020
|
---|---|
Authors: | Teal, Renee ; Roberts, Michele ; Harrigan, Paul ; Clarkson, Jo ; Rosenberg, Michael |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 2, p. 183-199
|
Subject: | Behavioral intention | Emotion | Health | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sport | Sports | Gesundheit | Gesundheitsvorsorge | Preventive care | Sportmarketing | Sports marketing | Verhalten | Behaviour |
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