Leveraging the buzz : from fan to lead generation in BMW's pre-communication
Kirsten Mrkwicka; Florian Resinger; Marcus Schögel
Year of publication: |
2012
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Authors: | Mrkwicka, Kirsten ; Resinger, Florian ; Schögel, Marcus |
Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 29.2012, 4, p. 28-34
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