Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management
Year of publication: |
2001
|
---|---|
Authors: | Ofek, Elie ; Sarvary, Miklos |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 47.2001, 11, p. 1441-1456
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Increasing Returns to Scale | Network Externalities | Knowledge Management | Competition |
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