Leveraging the numerosity effect to influence perceived expensiveness of virtual items
Year of publication: |
2021
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Authors: | Huang, Yunhui ; Lim, Kai H. ; Lin, Zhijie |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 1, p. 93-114
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Subject: | currency numerosity | virtual items | massive multiplayer online games | perceived expensiveness | virtual currency systems | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Social Web | Social web | Virtuelle Realität | Virtual reality |
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