Lexikon der aktuellen Marketing-Begriffe
Heribert Meffert (Hrsg.)
| Year of publication: |
1997 ; Lizenzausg., für das Taschenbuch erw. Neuausg
|
|---|---|
| Other Persons: | Meffert, Heribert (ed.) |
| Publisher: |
Frankfurt am Main : Fischer-Taschenbuch-Verl. |
| Subject: | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [bsz-bw.de] |
| Extent: | 295 S. graph. Darst. 19 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | German |
| Notes: | Literaturverz. S. 289 - 295 |
| ISBN: | 3-596-13468-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000624077