Lexikon der Public Relations
Dieter Pflaum; Wolfgang Pieper
| Year of publication: |
1993 ; 2., überarb. und erw. Aufl.
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|---|---|
| Other Persons: | Pflaum, Dieter (ed.) ; Pieper, Wolfgang (contributor) |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | Öffentlichkeitsarbeit | Public relations |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [bsz-bw.de] |
| Extent: | 574 S. graph. Darst. 20 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-478-26182-1 |
| Classification: | Öffentlichkeit ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165788