Lexikon des Direktmarketing
Gerhard Kirchner; Stefan Sobeck
| Year of publication: |
1989
|
|---|---|
| Authors: | Kirchner, Gerhard |
| Other Persons: | Sobeck, Stefan (contributor) |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | Direktmarketing | Direct marketing | Theorie | Theory | Direktmarketing ; Wörterbuch |
| Extent: | 451 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie ; Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | German |
| ISBN: | 3-478-26170-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014270296