Lexikon Kommunikationspolitik : Werbung, Direktmarketing, integrierte Kommunikation
Klaus Brüne
| Year of publication: |
2008
|
|---|---|
| Authors: | Brüne, Klaus |
| Publisher: |
Frankfurt am Main : Dt. Fachverl. |
| Subject: | Werbung | Advertising | Verkaufsförderung | Sales promotion | Kommunikation | Communication | Kommunikationspolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 216 S graph. Darst. 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | German |
| Notes: | Literatur- und URL-Verz. S. 213 - 216 |
| ISBN: | 3-86641-043-3 ; 978-3-86641-043-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003750273