Lexikon Marketing
Wolfgang J. Koschnick
| Authors: | Koschnick, Wolfgang J. |
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| Published in: | |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Wörterbuch | Marktforschung | Mediaanalyse |
| Published items: |
2 hits in USB Köln Online Catalogue BWL
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| Series: | |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | German |
| Notes: | 1. Aufl. u.d.T.: Koschnick, Wolfgang J.: Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung |
| ISBN: | 3-7910-1184-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004316238