Do life events always lead to change in purchase? : the mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
Year of publication: |
May 2018
|
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Authors: | Koschate-Fischer, Nicole ; Hoyer, Wayne D. ; Sauer, Nicola E. ; Engling, Jan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 3, p. 516-536
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Subject: | Life events | Consumer innovativeness | Variety seeking tendency | Price consciousness |
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