Life style concepts and marketing
William Lazer
| Year of publication: |
1965
|
|---|---|
| Authors: | Lazer, William |
| Published in: |
Dimensions of consumer behavior. - New York : Appleton-Century-Crofts. - 1965, p. 128-136
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Greyser, Stephen A. ed.: Toward scientific marketing. Chicago 1964 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002352719