Extent: | IX, 336 S. : Ill., graph. Darst. |
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Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286. - Vol. 23 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Potsdam, Univ., Diss., 2007 |
ISBN: | 978-3-8300-2851-2 ; 3-8300-2851-2 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004893849