Lifestyle market segmentation
Dennis J. Cahill,
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Cahill, Dennis J. |
| Publisher: |
New York, NY [u.a.] : Haworth Press |
| Subject: | Marktsegmentierung | Market segmentation | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Zielgruppe |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XIII, 184 Seiten Diagramme 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (p. 171-181) and index Nonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts |
| ISBN: | 0-7890-2869-7 ; 0-7890-2868-9 ; 978-0-7890-2869-3 ; 978-0-7890-2868-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003212033