LIFESTYLE MARKETING - Find the right lifestyle group and spot your key customers - Research shows that US consumers fit into one of six lifestyle categories. Success for brands lies in targeting the right group.
Year of publication: |
2009
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Authors: | Baker, Richard |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 40-41
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