Lifestyle of Health and Sustainability LOHAS - Leerformel oder Vision?
Werner Wutscher
| Year of publication: |
2008
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|---|---|
| Authors: | Wutscher, Werner |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 54.2008, 3, p. 22-26
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| Subject: | LOHAS = Lifestyle of health and sustainability | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Lebensstil | Lifestyle | Handelsmarketing | Retail marketing | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Nachhaltigkeit | Sustainability | Österreich | Austria |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756039