Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction
Year of publication: |
2022
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Authors: | Jung, Kwon ; Jung, Jihye |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 1, p. 3-30
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Subject: | Aspiration | Life satisfaction | Older Koreans | Segmentation | Zufriedenheit | Satisfaction | Südkorea | South Korea | Ältere Menschen | Elderly people | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Lebensqualität | Quality of life | Ältere Arbeitskräfte | Older workers |
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