Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
Year of publication: |
2021
|
---|---|
Authors: | Arya, Vikas ; Paul, Justin ; Sethi, Deepa |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 4 (16.12.), p. 1381-1398
|
Publisher: |
Wiley |
Saved in:
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