Like it or not : differences in advertising likeability and dislikeability within Asia
Year of publication: |
2012
|
---|---|
Authors: | Gazley, Aaron ; Krisjanous, Jayne ; Fam, Kim Shyan ; Grohs, Reinhard |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 1, p. 23-40
|
Subject: | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Internationales Marketing | International marketing | China | Indonesien | Indonesia | Indien | India |
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