Likeonomics : the unexpected truth behind earning trust, influencing behavior and inspiring action
Rohit Bhargava
| Year of publication: |
2012
|
|---|---|
| Authors: | Bhargava, Rohit |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Vertrauen | Confidence | Glaubwürdigkeit | Credibility | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations | Verhaltensökonomik | Behavioral economics | Verhaltensökonomie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XL,184 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Erscheint: 01. Juni 2012 |
| ISBN: | 978-1-118-13753-6 ; 1-118-13753-1 ; 978-1-118-22535-6 ; 978-1-118-23882-0 ; 978-1-118-26344-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546948