Liking and following and the newsvendor : operations and marketing policies under social influence
Ming Hu, Joseph Milner (Rotman School of Management, University of Toronto, Toronto, Ontario, Canada), Jiahua Wu (Imperial College Business School, Imperial College London, London, United Kingdom)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Hu, Ming ; Milner, Joseph ; Wu, Jiahua |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 3, p. 867-879
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| Subject: | social influence | newsvendor | positive network externality | influencer marketing | production postponement | product assortment | Lagermanagement | Warehouse management | Lagerhaltungsmodell | Inventory model | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453612