Lillian Gilbreth's psychologically enriched scientific management of women consumers
Year of publication: |
2013
|
---|---|
Authors: | Graham, Laurel D. |
Other Persons: | MacLaran, Pauline (ed.) |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 5.2013, 3, p. 351-369
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Scientific management | Gender | Relationship marketing | Homemaking | Department stores |
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