Liminal consumption within Nigerian wedding rituals : the interplay between bridal identity and liminal gatekeepers
Year of publication: |
2023
|
---|---|
Authors: | Fagbola, Ladipo ; McEachern, Morven G. ; Raftopoulou, Effi |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 3, p. 437-462
|
Subject: | Wedding rituals | bridal identity | global south consumption | gatekeeper | consumer identity | liminal consumption | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Nigeria |
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