Limited attention by lenders and small business debt financing : advertising as attention grabber
Shujun Ding, Chunxin Jia, Zhenyu Wu, Wenlong Yuan
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Ding, Shujun ; Jia, Chunxin ; Wu, Zhenyu ; Yuan, Wenlong |
| Published in: |
International review of financial analysis. - Amsterdam [u.a.] : Elsevier, ISSN 1057-5219, ZDB-ID 1133622-5. - Vol. 49.2017, p. 69-82
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| Subject: | Limited attention | Small business | Debt financing | Advertising | KMU | SME | Werbung | Unternehmensfinanzierung | Corporate finance | Fremdkapital | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.irfa.2016.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741254