Limited Memory, Categorization, and Competition
Year of publication: |
2010
|
---|---|
Authors: | Chen, Yuxin ; Iyer, Ganesh ; Pazgal, Amit |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 4, p. 650-670
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | bounded rationality | memory | behavioral economics | categorization | competitive strategy | pricing strategy |
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