Limitless personalisation : the role of Big Data in unveiling service opportunities
Tommaso Buganza, Daniel Trabucchi and Elena Pellizzoni
| Year of publication: |
2020
|
|---|---|
| Authors: | Buganza, Tommaso ; Trabucchi, Daniel ; Pellizzoni, Elena |
| Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 32.2020, 1, p. 58-70
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| Subject: | Big Data | Digital services | literature review | mobile apps | Data Mining | Data mining | Big data |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2019.1634252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208934