Limits to growing customer value : being squeezed between the past and the future
Year of publication: |
2013
|
---|---|
Authors: | Logman, Marc |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 56.2013, 5, p. 655-664
|
Subject: | Marketing strategy | Customer value | Path dependence | Exploration | Value engineering | Kundenwert | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
-
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar, (2022)
-
The dimensionality of the market orientation construct
Crick, James M., (2021)
-
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian, (2012)
- More ...
-
The impact of price and quality on communication expenditures (in the maturity stage)
Logman, Marc, (1992)
-
PIMS en marketing : een overzicht
Logman, Marc, (1992)
-
Normative validation of market share functions
Weverbergh, Marcel, (1990)
- More ...